Building a scalable, flexible design system for FrontRow.
A system that supports multiple brands, with light and dark modes for each, across mobile, tablet, desktop and TV.
UI / UX Design
FrontRow helps creators launch personalized OTT apps across iOS, Android, Web, TV, and AR/VR.
The in-house design team had established a basic design system, but it could not support multiple brands, and had become hard to maintain. Rolling out the product for a new client involved manual duplication and re-theming of designs, which was a waste of the team's time and effort.
It was time to step back and re-architect the design system, but with constant pressure to deliver new designs and support product rollouts, the team had no bandwidth to conduct this exercise.